When it rains it pours. Okay, I may be exaggerating but getting referrals in a week in this market from one source was a downpour. If Active Rain is not in your spinning plates, you better put it now.
Active Rain Real Estate Network has published Most Effective Marketing Plan in 2011. On this survey, blogging is the second best source of business next to referrals. It admitted that the number maybe skewed because of the source. But I could attest, that it is the most effective online diary or social network platform.
Why? I got two out-of-state referrals from Active Rain members after only threee months of membership. I never got anything from two years of blogging using other websites or social network tools. Although one just wet my hair a bit because it was outside of my expertise, I would still consider it as a gratifying trickle. My other referral transformed into a corporeal listing. When we do get unexpected prolific trickles from our hard work, all our efforts pay off. Thank you Debbie Grimaldi and Maria Morton.
So what are you waiting for? Blog Away to your heart’s content. Make sure that ACTIVE RAIN is in your 2012 spinning plates although I do not like the use of these words because of the dizzying effect on me.
Moreover, here is an extract from the blog referenced above to HELP YOU with your 2012 business plan:
For 2012, here are the key questions to ask:
- How important is developing your REFERRAL BASE? How are you going to do it?
- Are Blogging and SEO part of your 2012? If so, what to do – ActiveRain, WordPress, Blogger, or other?
- Direct Mail continues to be an important part of the real estate professional’s marketing mix. It is amazing, but true. Direct Mail allow neighborhood targeting unlike online marketing. What kinds of direct mail campaigns will you be using?
- Internet Marketing needs to be part of your 2012 marketing mix, but there are a lot of options from pay-per-click advertising to lead generation to Zillow, Trulia and Realtor.com
ActiveRain is great place to start the learning process to figure out the best Internet marketing strategies to achieve your personal and financial goals in 2012!