Do we feel compelled to engage in technology in order to keep up with the way our business is going? Does tech tools truly boost our business? To answer my own question, I put two of the top and most successful real estate persons under the microscope. My first specimen is recognized nationally and internationally for his outstanding and phenomenal sales performance almost annually by a prestigious real estate company. He has been in the business for almost three decades. However, he is not into social networking. His tool is basically old school. The only technology he wants to adapt to and use is the fax machine and computer to access e-mails and MLS.
My second specimen is a dynamic realtor with less than 10 years of experience. His sales started skyrocketing two years ago. Since then, he continually amazes his company with the millions of dollars in sales he brings into the company. His tool–technology.
The first specimen is an excellent example of success through sphere of influence and word of mouth. The second specimen, although sphere of influence and word of mouth are his biggest contributors to his success, his techonology savviness and his keeping up with the Joneses attitude (tech wise), has given him vast web presence.
Without the thirty some years experience, investing time, effort and money in technology is synonymous to business pay off. Indubitably, in my case, nothing has exposed me to technology lexicon than social media. The most popular and commonly used words are widgets, SEOs, hubspots, APIs, bit.lys, blip.tvs, blogs, HTMLs, URLs, etc,. “There is an app for that” has also become a widely used phrase.
While I am still digesting these high tech words and keeping my sense intact to elude feeling overwhelmed, I read yesterday a new breakthrough. It is a voice-activated application that can change the way consumers find us.
Before we get crazy about the the ever-changing technology, we should just take it one step at a time. Let us not run with the pace because it can be overwhelming. Catching up with technology, albeit necessary, is almost next to impossible. I am speaking for myself. What is necessary is to optimize the tech tools available to you. Walk it within your manageable pace. Don’t run with the changes. Change is good only if you enjoy it.